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DTSTART:20251102T020000
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DESCRIPTION:Marketers spend their careers developing ideas. But even the be
 st idea will only go so far if you can’t get others to understand it\, bel
 ieve in it\, and act on it. Today’s marketers must communicate with everyo
 ne from senior leaders and sales teams to finance\, agencies and cross-fun
 ctional partners—audiences who don’t always speak the language of marketin
 g or care about the same things you do. The challenge is making your messa
 ge connect with what matters to them.This dynamic\, practical training tea
 ches marketers a simple five-step framework for communication that gets re
 sults\, with a focus on the written form. Through real-world marketing exa
 mples and hands-on exercises\, participants will learn to clarify their me
 ssage\, understand their audience\, build a compelling story and make thei
 r ideas easier to understand—and harder to ignore.CMA offers special rates
  for groups. Please reach out to learning@thecma.ca to take advantage of g
 roup rates. Note: for group rates to apply\, all registrations must be com
 pleted at the same time.Register Now\, Learn Anytime&nbsp\;Interested in t
 his session but can’t attend live? No problem. All registered participants
  receive the full recording\, slide deck\, and any supporting resources—su
 ch as toolkits or frameworks—so you can engage with the material at your c
 onvenience\, even if you’re unable to join us in real time.&nbsp\;
DTEND:20261001T193000Z
DTSTAMP:20260911T200051Z
DTSTART:20261001T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Make it Land: Communicating Marketing Ideas that Inspires Action
UID:RFCALITEM639247392512023848
X-ALT-DESC;FMTTYPE=text/html:<p>Marketers spend their careers developing id
 eas. But even the best idea will only go so far if you can’t get others to
  understand it\, believe in it\, and act on it. Today’s marketers must com
 municate with everyone from senior leaders and sales teams to finance\, ag
 encies and cross-functional partners—audiences who don’t always speak the 
 language of marketing or care about the same things you do. The challenge 
 is making your message connect with what matters to them.</p><p>This dynam
 ic\, practical training teaches marketers a simple five-step framework for
  communication that gets results\, with a focus on the written form. Throu
 gh real-world marketing examples and hands-on exercises\, participants wil
 l learn to clarify their message\, understand their audience\, build a com
 pelling story and make their ideas easier to understand—and harder to igno
 re.</p><p>CMA offers special rates for groups. Please reach out to <a href
 ="mailto:learning@thecma.ca">learning@thecma.ca</a> to take advantage of g
 roup rates. Note: for group rates to apply\, all registrations must be com
 pleted at the same time.</p><p><strong>Register Now\, Learn Anytime</stron
 g>&nbsp\;<br>Interested in this session but can’t attend live? No problem.
  All registered participants receive the full recording\, slide deck\, and
  any supporting resources—such as toolkits or frameworks—so you can engage
  with the material at your convenience\, even if you’re unable to join us 
 in real time.&nbsp\;</p>
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