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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
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DTSTART:20250301T020000
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DESCRIPTION:This engaging and practical seminar equips marketing profession
 als with the tools and techniques needed to master the art of creative bri
 efing. Through hands-on activities\, real-world examples\, and actionable 
 insights\, participants will learn how to bridge the gap between business 
 objectives and creative execution. The session demystifies the creative br
 iefing process\, offering a clear framework for writing impactful briefs\,
  leading productive briefings\, and providing constructive feedback. Atten
 dees will also gain valuable soft skills to enhance collaboration\, build 
 stronger client and stakeholder relationships\, and unlock better creative
  outcomes that address real business challenges. Perfect for those looking
  to elevate their briefing game and inspire exceptional results.Group rate
 s: CMA offers special rates for groups of 6 or more. Please reach out to l
 earning@thecma.ca to take advantage of group rates. Note: for group rates 
 to apply\, all registrations must be completed at the same time.Register N
 ow\, Learn AnytimeInterested in this session but can’t attend live? No pro
 blem. All registered participants receive the full recording\, slide deck\
 , and any supporting resources—such as toolkits or frameworks—so you can e
 ngage with the material at your convenience\, even if you’re unable to joi
 n us in real time.
DTEND:20260818T163000Z
DTSTAMP:20260722T050651Z
DTSTART:20260818T140000Z
LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203
SEQUENCE:0
SUMMARY:Creative Brief Writing
UID:RFCALITEM639202792113423970
X-ALT-DESC;FMTTYPE=text/html:<p>This engaging and practical seminar equips 
 marketing professionals with the tools and techniques needed to master the
  art of creative briefing. Through hands-on activities\, real-world exampl
 es\, and actionable insights\, participants will learn how to bridge the g
 ap between business objectives and creative execution. The session demysti
 fies the creative briefing process\, offering a clear framework for writin
 g impactful briefs\, leading productive briefings\, and providing construc
 tive feedback. Attendees will also gain valuable soft skills to enhance co
 llaboration\, build stronger client and stakeholder relationships\, and un
 lock better creative outcomes that address real business challenges. Perfe
 ct for those looking to elevate their briefing game and inspire exceptiona
 l results.</p><p><strong style="background-color: rgba(0\, 0\, 0\, 0)\; co
 lor: inherit\; font-size: inherit\; text-align: inherit\; text-transform: 
 inherit\; word-spacing: normal\; caret-color: auto\; white-space: inherit"
 >Group rates: </strong><span style="background-color: rgba(0\, 0\, 0\, 0)\
 ; color: inherit\; font-family: inherit\; font-size: inherit\; text-align:
  inherit\; text-transform: inherit\; word-spacing: normal\; caret-color: a
 uto\; white-space: inherit">CMA offers special rates for groups of 6 or mo
 re. Please reach out to </span><a href="mailto:learning@thecma.ca" style="
 font-family: inherit\; font-size: inherit\; text-align: inherit\; text-tra
 nsform: inherit\; word-spacing: normal\; white-space: inherit">learning@th
 ecma.ca</a><span style="background-color: rgba(0\, 0\, 0\, 0)\; color: inh
 erit\; font-family: inherit\; font-size: inherit\; text-align: inherit\; t
 ext-transform: inherit\; word-spacing: normal\; caret-color: auto\; white-
 space: inherit"> to take advantage of group rates. Note: for group rates t
 o apply\, all registrations must be completed at the same time.</span></p>
 <p><strong>Register Now\, Learn Anytime</strong></p><p>Interested in this 
 session but can’t attend live? No problem. All registered participants rec
 eive the full recording\, slide deck\, and any supporting resources—such a
 s toolkits or frameworks—so you can engage with the material at your conve
 nience\, even if you’re unable to join us in real time.</p>
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