BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Value is about far more than price. In this second session\, we
  move beyond discount and private label to the wider forces reshaping Cana
 dian CPG—AI and agentic commerce\, retail media\, sustainability\, omnicha
 nnel\, and the uniquely Canadian regulatory and “Buy Canadian” context. To
 gether\, these forces are redefining how value is created\, communicated\,
  measured\, and delivered at the shelf.Building on Part 1\, this session t
 urns insight into action. We’ll explore how AI agents and retail media net
 works like Loblaw Advance are changing discovery and the digital shelf\, w
 hy sustainability has become a measurable market-share engine\, and what t
 ightening Canadian rules—front-of-pack labelling\, EPR\, and greenwashing 
 provisions—now demand of every brand. We’ll close with a simple prioritiza
 tion framework and a set of concrete\, Monday-morning moves you can take s
 traight back to your team.CMA offers special rates for groups. Please reac
 h out to learning@thecma.ca to take advantage of group rates. Note: for gr
 oup rates to apply\, all registrations must be completed at the same time.
 Register Now\, Learn AnytimeInterested in this session but can’t attend li
 ve? No problem. All registered participants receive the full recording\, s
 lide deck\, and any supporting resources—such as toolkits or frameworks—so
  you can engage with the material at your convenience\, even if you’re una
 ble to join us in real time.&nbsp\;
DTEND:20261027T193000Z
DTSTAMP:20260919T191337Z
DTSTART:20261027T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Winning Value in Canadian Retail: Where Value Gets Won — AI\, Retai
 l Media & Sustainability
UID:RFCALITEM639254276172163315
X-ALT-DESC;FMTTYPE=text/html:<p>Value is about far more than price. In this
  second session\, we move beyond discount and private label to the wider f
 orces reshaping Canadian CPG—AI and agentic commerce\, retail media\, sust
 ainability\, omnichannel\, and the uniquely Canadian regulatory and “Buy C
 anadian” context. Together\, these forces are redefining how value is crea
 ted\, communicated\, measured\, and delivered at the shelf.</p><p>Building
  on Part 1\, this session turns insight into action. We’ll explore how AI 
 agents and retail media networks like Loblaw Advance are changing discover
 y and the digital shelf\, why sustainability has become a measurable marke
 t-share engine\, and what tightening Canadian rules—front-of-pack labellin
 g\, EPR\, and greenwashing provisions—now demand of every brand. We’ll clo
 se with a simple prioritization framework and a set of concrete\, Monday-m
 orning moves you can take straight back to your team.</p><hr><p>CMA offers
  special rates for groups. Please reach out to <a href="mailto:learning@th
 ecma.ca">learning@thecma.ca</a> to take advantage of group rates. Note: fo
 r group rates to apply\, all registrations must be completed at the same t
 ime.</p><p><strong>Register Now\, Learn Anytime</strong><br>Interested in 
 this session but can’t attend live? No problem. All registered participant
 s receive the full recording\, slide deck\, and any supporting resources—s
 uch as toolkits or frameworks—so you can engage with the material at your 
 convenience\, even if you’re unable to join us in real time.&nbsp\;</p>
END:VEVENT
END:VCALENDAR