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TZID:Eastern Standard Time
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DTSTART:20251102T020000
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BEGIN:VEVENT
DESCRIPTION:Join fellow Chartered Marketers and CM Learners for an interact
 ive conversation featuring Timothy R. Smith from Microsoft\, designed excl
 usively for the CM community.&nbsp\;The presentation explores how advanced
  marketers have traditionally used Customer Data Platforms (CDPs) for hype
 r-segmentation\, but now\, in the era of agentic customer experiences (CX)
 \, CDPs serve as foundational datasets for modeling AI agents. Tim shares 
 insights from his own experimentation\, highlighting that while CDP data i
 s essential\, it must be combined with other datasets (like inventory and 
 promotions) to fully enable agentic use cases. The session will provide a 
 provocative perspective on when to invest in CDPs\, discuss the evolving r
 ole of CDPs beyond marketing\, and offer a research-based white paper as a
  takeaway for attendees.
DTEND:20260603T170000Z
DTSTAMP:20260527T192357Z
DTSTART:20260603T160000Z
LOCATION:
SEQUENCE:0
SUMMARY:CM Townhall - Agentic Customer Experience: Transforming Marketing O
 utcomes with AI Agents
UID:RFCALITEM639154922379206992
X-ALT-DESC;FMTTYPE=text/html:<p><strong>Join fellow Chartered Marketers and
  CM Learners for an interactive conversation featuring Timothy R. Smith fr
 om Microsoft\, designed exclusively for the CM community.&nbsp\;</strong><
 /p><p>The presentation explores how advanced marketers have traditionally 
 used Customer Data Platforms (CDPs) for hyper-segmentation\, but now\, in 
 the era of agentic customer experiences (CX)\, CDPs serve as foundational 
 datasets for modeling AI agents. Tim shares insights from his own experime
 ntation\, highlighting that while CDP data is essential\, it must be combi
 ned with other datasets (like inventory and promotions) to fully enable ag
 entic use cases. The session will provide a provocative perspective on whe
 n to invest in CDPs\, discuss the evolving role of CDPs beyond marketing\,
  and offer a research-based white paper as a takeaway for attendees.</p>
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