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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:As loyalty programs have become more common\, customer expectat
 ions have increased — yet many programs remain overly transactional and un
 derutilized.This session provides a practical view of how loyalty has evol
 ved\, what differentiates effective versus ineffective approaches\, and ho
 w program structure (e.g.\, points-based\, tiered\, experience-led) impact
 s performance. Using real-world examples\, participants will explore commo
 n pitfalls and emerging best practices.The session also introduces a struc
 tured approach to assessing current programs and identifying the changes t
 hat will have the greatest impact on engagement\, retention\, and revenue.
 CMA offers special rates for groups. Please reach out to learning@thecma.c
 a to take advantage of group rates. Note: for group rates to apply\, all r
 egistrations must be completed at the same time.Register Now\, Learn Anyti
 me&nbsp\;Interested in this session but can’t attend live? No problem. All
  registered participants receive the full recording\, slide deck\, and any
  supporting resources—such as toolkits or frameworks—so you can engage wit
 h the material at your convenience\, even if you’re unable to join us in r
 eal time.&nbsp\;
DTEND:20261125T203000Z
DTSTAMP:20261103T005820Z
DTSTART:20261125T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Evolving Loyalty Programs for Today’s Customer
UID:RFCALITEM639292463006341495
X-ALT-DESC;FMTTYPE=text/html:<p>As loyalty programs have become more common
 \, customer expectations have increased — yet many programs remain overly 
 transactional and underutilized.<br></p><p>This session provides a practic
 al view of how loyalty has evolved\, what differentiates effective versus 
 ineffective approaches\, and how program structure (e.g.\, points-based\, 
 tiered\, experience-led) impacts performance. Using real-world examples\, 
 participants will explore common pitfalls and emerging best practices.<br>
 </p><p>The session also introduces a structured approach to assessing curr
 ent programs and identifying the changes that will have the greatest impac
 t on engagement\, retention\, and revenue.<strong></strong></p><hr><p>CMA 
 offers special rates for groups. Please reach out to <a href="mailto:learn
 ing@thecma.ca">learning@thecma.ca</a> to take advantage of group rates. No
 te: for group rates to apply\, all registrations must be completed at the 
 same time.</p><p><strong>Register Now\, Learn Anytime</strong>&nbsp\;<br>I
 nterested in this session but can’t attend live? No problem. All registere
 d participants receive the full recording\, slide deck\, and any supportin
 g resources—such as toolkits or frameworks—so you can engage with the mate
 rial at your convenience\, even if you’re unable to join us in real time.&
 nbsp\;<br></p>
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