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TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
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DTSTART:20250301T020000
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TZNAME:Eastern Daylight Time
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BEGIN:VEVENT
DESCRIPTION:Strengthen your understanding of how B2B marketing works by lea
 rning the essential skills needed to reach the right business customers\, 
 articulate clear value\, and support decision-making across longer\, more 
 complex buying cycles. This fundamentals-focused session gives marketers p
 ractical tools to define target audiences\, map the buyer journey\, select
  the right B2B marketing channels\, introduce demand generation principles
 \, and measure performance using meaningful metrics and ROI indicators.Gro
 up rates: CMA offers special rates for groups of 6 or more. Please reach o
 ut to learning@thecma.ca to take advantage of group rates. Note: for group
  rates to apply\, all registrations must be completed at the same time.
DTEND:20260730T163000Z
DTSTAMP:20260621T030339Z
DTSTART:20260730T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:B2B Marketing Fundamentals
UID:RFCALITEM639175934199847023
X-ALT-DESC;FMTTYPE=text/html:<p>Strengthen your understanding of how B2B ma
 rketing works by learning the essential skills needed to reach the right b
 usiness customers\, articulate clear value\, and support decision-making a
 cross longer\, more complex buying cycles. This fundamentals-focused sessi
 on gives marketers practical tools to define target audiences\, map the bu
 yer journey\, select the right B2B marketing channels\, introduce demand g
 eneration principles\, and measure performance using meaningful metrics an
 d ROI indicators.</p><p data-pm-slice="1 1 []"><strong>Group rates: </stro
 ng>CMA offers special rates for groups of 6 or more. Please reach out to <
 span style="text-decoration: underline"><a href="mailto:learning@thecma.ca
 ">learning@thecma.ca</a></span> to take advantage of group rates. Note: fo
 r group rates to apply\, all registrations must be completed at the same t
 ime.<br></p>
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