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DESCRIPTION:Digital Analytics is a 10-week online course designed to help m
arketers become more data-savvy\, not data scientists.By empowering you to
become a data consumer\, this course will enable you to feel more confide
nt in your marketing decisions and investments. Get inspired to generate h
ypotheses\, to analyze results and to determine if your data makes sense i
n the context of your business environment.The Digital Analytics course is
built on a strategic marketing planning foundation by demonstrating a goa
ls-and-objectives-based approach. We’ll attempt to create a clearer path b
etween what you planned to happen vs. what actually happened across differ
ent marketing communications activities. Also\, share your findings (while
respecting privacy concerns) with your peers in this interactive learning
environment.Tap into your analytic curiosity and enhance your marketing s
kills by exploring the possibilities of digital analytics! \;Group rat
es: CMA offers special rates for groups of 6 or more. Please reach out to
\;learning@thecma.ca to take advantage of group rates. Note: for group rat
es to apply\, all registrations must be completed at the same time.
DTEND:20261215T043000Z
DTSTAMP:20260621T085011Z
DTSTART:20260928T130000Z
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SUMMARY:Digital Analytics Fall 2026
UID:RFCALITEM639176142112036296
X-ALT-DESC;FMTTYPE=text/html:
Digital Analytics is a 10-week online cours
e designed to help marketers become more data-savvy\, not data scientists.
By empowering you to become a data consumer\, this course will enab
le you to feel more confident in your marketing decisions and investments.
Get inspired to generate hypotheses\, to analyze results and to determine
if your data makes sense in the context of your business environment.
The Digital Analytics course is built on a strategic marketing planning
foundation by demonstrating a goals-and-objectives-based approach. We’ll
attempt to create a clearer path between what you planned to happen vs. wh
at actually happened across different marketing communications activities.
Also\, share your findings (while respecting privacy concerns) with your
peers in this interactive learning environment.
Tap into your analyt
ic curiosity and enhance your marketing skills by exploring the possibilit
ies of digital analytics!
\;
Group rates: CMA offers sp
ecial rates for groups of 6 or more. Please reach out to \;learning@thecma.ca to take advantage of group rat
es. Note: for group rates to apply\, all registrations must be completed a
t the same time.