BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN BEGIN:VTIMEZONE TZID:Eastern Standard Time BEGIN:STANDARD DTSTART:20251102T020000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11 TZNAME:Eastern Standard Time TZOFFSETFROM:-0400 TZOFFSETTO:-0500 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250301T020000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3 TZNAME:Eastern Daylight Time TZOFFSETFROM:-0500 TZOFFSETTO:-0400 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Welcoming members Director level and up\, to join up to 15 Mark eting Leaders in this executive round table discussion."Marketing has neve r had more tools\, more data or more automation. Yet many marketers are un der greater pressure than ever to justify every dollar they spend.As AI re shapes the industry and budgets continue to tighten\, success is no longer measured by campaigns alone. Today's marketing leaders must demonstrate b usiness value in ways that resonate with CEOs\, CFOs and the boardroom.In this environment\, marketers are being asked to do more than deliver campa igns. They're expected to influence business decisions\, build stronger cu stomer relationships and demonstrate measurable commercial impact. At the same time\, the industry's growing reliance on automation has raised an im portant question: what role do human judgement\, creativity and strategic thinking still play in modern marketing?Join AMS and the Canadian Marketin g Association for an intimate Roundtable Café that brings together senior brand marketers for an open discussion on how marketing leaders are redefi ning value\, earning influence across the business and keeping people at t he centre of decision-making.This closed-door conversation is designed to encourage honest dialogue\, peer learning and the exchange of practical id eas from leaders facing the same challenges every day."We’ll delve into:1. Keeping marketing at the executive tableHow leading marketers are strengt hening relationships with finance and executive leadership while proving m arketing's impact on business growth."2. The rise of human marketingAs AI becomes embedded in every workflow\, where does human insight\, creativity and customer understanding create competitive advantage?"3. Doing more wi th lessHow organizations are adapting to tighter budgets without sacrifici ng innovation\, customer experience or long-term brand growth."4. Lessons from leadersA candid conversation with senior marketers sharing practical strategies that have helped them navigate today's changing landscape."We’r e limiting this opportunity to a maximum of eight thought leaders to ensur e an intimate\, productive discussion. Your insights and experience will b e invaluable as we explore how agencies can thrive in a finance-first worl d. \;Steve Muscat\, SVP Strategic Partnerships\, Active InternationalS teve.muscat@activeinternational.comHaving been lucky enough to work with a nd for valued partners including Rogers\, LG\, Bell\, Walmart\, PHD\, Peps iCo\, Sunwing\, RBC\, SickKids\, Virgin\, Ferrero and many more\, Steve lo oks to maximize multifaceted marketing impact with minimum financial burde n through deconstructing norms. With 34 years in media having worked at St andard Broadcasting\, CHUMTV\, Rogers and Bell\, Steve’s solution-based ap proach has led to agency growth in progressive and unconventional ways.Ple ase submit your questions and come prepared to chat. Only 15 spots availab le. DTEND:20260825T143000Z DTSTAMP:20260805T070048Z DTSTART:20260825T133000Z LOCATION:Ontario\,Canada\,Toronto\,145 Wellington St. W Suite 203 SEQUENCE:0 SUMMARY:CMA Café Marketing That Matters: Proving Value Beyond the Media Pl an UID:RFCALITEM639214956481509850 X-ALT-DESC;FMTTYPE=text/html:

Welcoming me mbers Director level and up\, to join up to 15 Marketing Leaders in this e xecutive round table discussion.

"Marketing has never h ad more tools\, more data or more automation. Yet many marketers are under greater pressure than ever to justify every dollar they spend.

As AI reshapes the industry and budgets continue to tighten\, success is n o longer measured by campaigns alone. Today's marketing leaders must demon strate business value in ways that resonate with CEOs\, CFOs and the board room.

In this environment\, marketers are being asked to do more tha n deliver campaigns. They're expected to influence business decisions\, bu ild stronger customer relationships and demonstrate measurable commercial impact. At the same time\, the industry's growing reliance on automation h as raised an important question: what role do human judgement\, creativity and strategic thinking still play in modern marketing?

Join AMS and the Canadian Marketing Association for an intimate Roundtable Café th at brings together senior brand marketers for an open discussion on how ma rketing leaders are redefining value\, earning influence across the busine ss and keeping people at the centre of decision-making.

This clo sed-door conversation is designed to encourage honest dialogue\, peer lear ning and the exchange of practical ideas from leaders facing the same chal lenges every day."

We’ll delve into:

1. Keeping ma rketing at the executive table
How leading marketers are stren gthening relationships with finance and executive leadership while proving marketing's impact on business growth."

2. The rise of human marketing
As AI becomes embedded in every workflow\, whe re does human insight\, creativity and customer understanding create compe titive advantage?"

3. Doing more with less
How o rganizations are adapting to tighter budgets without sacrificing innovatio n\, customer experience or long-term brand growth."

4. Lesso ns from leaders
A candid conversation with senior marketers sh aring practical strategies that have helped them navigate today's changing landscape."

We’re limiting this opportunity to a maximum of eight t hought leaders to ensure an intimate\, productive discussion. Your insight s and experience will be invaluable as we explore how agencies can thrive in a finance-first world.

 \;
Steve Muscat\, SVP Stra tegic Partnerships\, Active International
Steve.muscat@activeinternational.com

Having been lucky enough to work with and for valued partners inclu ding Rogers\, LG\, Bell\, Walmart\, PHD\, PepsiCo\, Sunwing\, RBC\, SickKi ds\, Virgin\, Ferrero and many more\, Steve looks to maximize multifaceted marketing impact with minimum financial burden through deconstructing nor ms. With 34 years in media having worked at Standard Broadcasting\, CHUMTV \, Rogers and Bell\, Steve’s solution-based approach has led to agency gro wth in progressive and unconventional ways.

Please submi t your questions and come prepared to chat. Only 15 spots available.

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