BEGIN:VCALENDAR
VERSION:2.0
METHOD:PUBLISH
PRODID:-//Telerik Inc.//Sitefinity CMS 15.3//EN
BEGIN:VTIMEZONE
TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYHOUR=2;BYMINUTE=0;BYMONTH=11
TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20250301T020000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYHOUR=2;BYMINUTE=0;BYMONTH=3
TZNAME:Eastern Daylight Time
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:In this hands-on session\, you will learn which channels are wo
 rking for you (organic\, paid\, social\, referral\, email\, etc.)\, which 
 aren't\, and how to make educated decisions around where to allocate your 
 budget.We'll cover some best practices based on measurable goals\, where y
 our prospects are on their journey\, and truly understanding what is worki
 ng for them\, and what isn't.To get the most out of this session you shoul
 d have a basic knowledge of digital acquisition\, and access to an analyti
 cs account at your organization.Group rates:&nbsp\;CMA offers special rate
 s for groups of 6 or more. Please reach out to&nbsp\;learning@thecma.ca&nb
 sp\;to take advantage of group rates. Note: for group rates to apply\, all
  registrations must be completed at the same time.
DTEND:20261210T203000Z
DTSTAMP:20260621T085300Z
DTSTART:20261210T180000Z
LOCATION:
SEQUENCE:0
SUMMARY:Paid Acquisition for 2027 and Beyond
UID:RFCALITEM639176143808489306
X-ALT-DESC;FMTTYPE=text/html:<p>In this hands-on session\, you will learn w
 hich channels are working for you (organic\, paid\, social\, referral\, em
 ail\, etc.)\, which aren't\, and how to make educated decisions around whe
 re to allocate your budget.</p><p>We'll cover some best practices based on
  measurable goals\, where your prospects are on their journey\, and truly 
 understanding what is working for them\, and what isn't.</p><p>To get the 
 most out of this session you should have a basic knowledge of digital acqu
 isition\, and access to an analytics account at your organization.</p><hr>
 <p><strong>Group rates:&nbsp\;</strong>CMA offers special rates for groups
  of 6 or more. Please reach out to&nbsp\;<a href="mailto:learning@thecma.c
 a">learning@thecma.ca</a>&nbsp\;to take advantage of group rates. Note: fo
 r group rates to apply\, all registrations must be completed at the same t
 ime.</p>
END:VEVENT
END:VCALENDAR