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DTSTART:20251102T020000
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DESCRIPTION:Marketing teams today are not short on data. They are short on 
 transformative insight.This session explores how marketers can move beyond
  reporting toward decision-ready intelligence by combining AI literacy wit
 h strong human judgment and narrative skill. Participants will learn how t
 o distinguish between AI-generated and AI-assisted marketing copy\, when e
 ach approach is appropriate\, and how to maintain originality\, trust\, an
 d accountability in increasingly automated communication environments.Usin
 g a structured framework that connects information to insight and insight 
 to transformation\, the session introduces practical methods for strengthe
 ning marketing narratives while navigating evolving expectations around co
 pyright\, privacy\, transparency\, and responsible AI use.Participants lea
 ve with tools to work more confidently with AI while strengthening their r
 ole as interpreters of evidence\, builders of insight\, and trusted commun
 icators inside their organizations.Group rates: CMA offers special rates f
 or groups of 6 or more. Please reach out to learning@thecma.ca to take adv
 antage of group rates. Note: for group rates to apply\, all registrations 
 must be completed at the same time.
DTEND:20260910T163000Z
DTSTAMP:20260621T030515Z
DTSTART:20260910T140000Z
LOCATION:
SEQUENCE:0
SUMMARY:The Strategic Storyteller: Turning Information into Transformative 
 Insight with AI
UID:RFCALITEM639175935155120777
X-ALT-DESC;FMTTYPE=text/html:<p>Marketing teams today are not short on data
 . They are short on transformative insight.</p><p>This session explores ho
 w marketers can move beyond reporting toward decision-ready intelligence b
 y combining AI literacy with strong human judgment and narrative skill. Pa
 rticipants will learn how to distinguish between AI-generated and AI-assis
 ted marketing copy\, when each approach is appropriate\, and how to mainta
 in originality\, trust\, and accountability in increasingly automated comm
 unication environments.</p><p>Using a structured framework that connects i
 nformation to insight and insight to transformation\, the session introduc
 es practical methods for strengthening marketing narratives while navigati
 ng evolving expectations around copyright\, privacy\, transparency\, and r
 esponsible AI use.</p><p>Participants leave with tools to work more confid
 ently with AI while strengthening their role as interpreters of evidence\,
  builders of insight\, and trusted communicators inside their organization
 s.</p><p>Group rates: CMA offers special rates for groups of 6 or more. Pl
 ease reach out to learning@thecma.ca to take advantage of group rates. Not
 e: for group rates to apply\, all registrations must be completed at the s
 ame time.</p>
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