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TZID:Eastern Standard Time
BEGIN:STANDARD
DTSTART:20251102T020000
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TZNAME:Eastern Standard Time
TZOFFSETFROM:-0400
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BEGIN:DAYLIGHT
DTSTART:20250301T020000
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TZNAME:Eastern Daylight Time
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BEGIN:VEVENT
DESCRIPTION:Canada's regulatory landscape is shifting dramatically. We’re f
 acing the most significant changes to privacy law since PIPEDA was introdu
 ced more than two decades ago. AI is transforming every campaign\, every c
 hannel and every customer interaction. And your digital properties may alr
 eady be out of step with what regulators expect.Join the Canadian Marketin
 g Association for a session with Canada's top marketing\, legal and policy
  voices to decode the shifts reshaping our industry – and show you how to 
 turn them into a competitive advantage.The event will feature a special ad
 dress from the Hon. Evan Solomon\, Minister of AI and Digital Innovation\,
  offering a unique perspective on the policy landscape shaping Canada's di
 gital future.You'll leave with clarity on:What Canada's privacy reform mea
 ns for how you collect\, use and protect customer data\;How to use AI bold
 ly and responsibly\; andHow to ensure your digital properties are transpar
 ent\, compliant and build customer trust.
DTEND:20261020T210000Z
DTSTAMP:20261013T222726Z
DTSTART:20261020T170000Z
LOCATION:Ontario\,Canada\,Ottawa\,50 Mackenzie King Bridge
SEQUENCE:0
SUMMARY:The Trust Economy: Marketing's Evolving Landscape [OTTAWA]
UID:RFCALITEM639275128460363633
X-ALT-DESC;FMTTYPE=text/html:<p data-pm-slice="1 3 []">Canada's regulatory 
 landscape is shifting dramatically. We’re facing the most significant chan
 ges to privacy law since PIPEDA was introduced more than two decades ago. 
 AI is transforming every campaign\, every channel and every customer inter
 action. And your digital properties may already be out of step with what r
 egulators expect.</p><p>Join the Canadian Marketing Association for a sess
 ion with Canada's top marketing\, legal and policy voices to decode the sh
 ifts reshaping our industry – and show you how to turn them into a competi
 tive advantage.<br></p><p data-pm-slice="1 1 []">The event will feature a 
 special address from the Hon. Evan Solomon\, Minister of AI and Digital In
 novation\, offering a unique perspective on the policy landscape shaping C
 anada's digital future.</p><p>You'll leave with clarity on:</p><ul><li>Wha
 t Canada's privacy reform means for how you collect\, use and protect cust
 omer data\;</li><li>How to use AI boldly and responsibly\; and</li><li>How
  to ensure your digital properties are transparent\, compliant and build c
 ustomer trust.</li></ul>
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