12:00PM - 1:00PM ET Online Event

Lunch & Learn: When AI reads your emails first: Adapting CRM for the agentic era

Members: $0

Non-Members: $25

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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AI has changed how emails are read, summarized, and acted upon, often before a human ever sees them. For CRM and web marketers, this isn't a distant shift; it's happening now and accelerating fast.

Led by a member of the CMA’s AI Committee, this session decodes what’s changing in email clients, why it matters to your programs and how to adapt your strategy, content and measurement for dual human/AI readership.

  • What Agentic AI features are live in major email clients and how they are influencing user behaviours.
  • How widespread Agentic AI adoption in email is today, and where it’s headed in 2026.
  • Strategic reframes for CRM and web marketers building for AI-first engagement
  • Practical actions across technical development, content engineering and KPI evolution 

CRM and email marketers, digital strategists, marketing operations professionals, and anyone responsible for customer communication programs, client-side, or agency, B2B, or B2C, all experience levels welcome.

Sheng Sinn
Chief Client Officer, WTD

Sheng Sinn is Chief Client Officer at WTD, Canada’s leading CRM and personalization agency.  Founded with a focus on engineering modern marketing systems, WTD has built a reputation for combining deep CRM expertise, advanced marketing technology, and Agentic AI to deliver measurable growth for ambitious brands., advanced marketing technology, and applied AI to deliver measurable growth for ambitious brands.

Sheng is a deep believer that all marketing aspires to be empathetic, timely and 1:1 and has spent his entire career spanning mass, digital, social, XM, promotions, CRM, and martech working to deliver those experiences with an ever-evolving toolkit.

speaker

Sheng Sinn

Chief Client Officer

WTD

Major Sponsors

  • CIBC-800x450
  • lg2
  • Microsoft-2023