UPCOMING EVENTS & LEARNING OPPORTUNITIES

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12:00PM - 1:00PM ET CMA Microlearning

Go-to-Market Strategy From Product Idea to Market Launch - Momentum Microlearning Series

This Lunch & Learn provides an introduction to the fundamentals of go-to-market (GTM) strategy, helping marketers better understand how successful products move from concept to launch.

10:30AM - 11:30AM ET CMA Café Executive Networking

Your Marketing Data Is Lying: A Measurement Strategy Discussion | Mastercard CMA Café [VIRTUAL]

Join Col Smith from TransUnion to discuss how leading organizations are bringing together Marketing Mix Modelling (MMM), attribution and experimentation to create a connected measurement framework that drives better decisions, stronger forecasting and profitable growth.

1:00PM - 3:30PM ET Online Training

AI-Powered SEO and Generative Engine Optimization

This highly practical, interactive session focuses on SEO for AI and GEO (Generative Engine Optimization)—the discipline of shaping the signals AI systems use to understand entities (brands/people/products), evaluate credibility, and choose sources.

10:00AM - 12:30PM ET Online Training

Au-delà du Québec : aligner le marketing et les ventes pour soutenir l’expansion de marché

Alors que l’incertitude commerciale, les tarifs et les changements économiques poussent les organisations canadiennes à repenser leur croissance, plusieurs entreprises québécoises regardent au-delà de leur marché local et réévaluent leur dépendance envers les États-Unis.

1:00PM - 3:30PM ET Online Training

Navigating Your First Marketing Role

Navigating your first marketing role can feel overwhelming, but it doesn’t need to be.

10:00AM - 12:30PM ET Online Training

Marketing Planning Primer

Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.

Toronto @ 9:30AM - 10:30AM ET CMA Café Executive Networking

Who is Canada's next wave of retirees? #NotBoomers | CMA Café by Mastercard

Welcoming members Director level and up, to join up to 15 Marketing Leaders in this executive round table discussion.

Unleash your incredible potential_june2026
UNLEASH YOUR INCREDIBLE POTENTIAL

BECOME A FUTURE-PROOF MARKETER

Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward. By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.
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JOIN THE INDIVIDUAL AFFILIATE PROGRAM
Are you a marketer in transition, a Chartered Marketer (CM) in transition, have completed the DMSC program through a partner organization, or are a newcomer to Canada? You may be eligible to access select individual CMA benefits.
Individual affiliates receive over $3000 in value from preferred event and learning pricing, including:

  • CMA member-pricing on all events and learning offerings, including free access to select experiences
  • Exclusive access to our guides and thought leadership
  • Networking opportunities with industry professionals
Learn More
Individual affiliate program_june2026


Strengthening the impact of marketing on business success

The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.


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