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Join Canada’s Largest Marketing Community
Membership with The Canadian Marketing Association (CMA) offers you the support and resources you and your organization need to succeed.
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Spring 2026: Instructor-Led Certificate Courses
Advance your marketing skills in 11 weeks. Choose from Digital Analytics and Digital Marketing Strategy for Spring 2026 instructor-led semester courses starting April 6.
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Uncovering the Value of Marketing in Canada
New research from Signal49 (formerly the Conference Board of Canada) highlights marketing's $131B impact to the Canadian economy, and serves as a measurable driver of revenue growth and profitability.
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UPCOMING EVENTS & LEARNING OPPORTUNITIES
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CM + CEO Luncheon
Join CMA’s CEO and your fellow Chartered Marketer colleagues for lunch and an engaging conversation about where marketing is headed next.
CM + CEO Chat
Join CMA’s CEO and your talented Chartered Marketer (CM) colleagues a stimulating conversation about the future of marketing.
CM Townhall - Generative AI and Trust: What Canadian Marketers Need to Know Now
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for CM community. To register, please enter your provided access code.
Chartered Marketer Instructor-Guided Courses Info Session - April 16
Explore the instructor-guided Chartered Marketer (CM) pathway and learn how you can earn Canada’s only marketing designation designed for experienced professionals. This session will walk you through the structured, cohort-based learning experience and provide clarity on program requirements, expectations, and outcomes.
Marketing Your Business' Sustainability Strategies Without Greenwashing
Learn how to craft real, impactful Sustainability stories for your brand while dodging greenwashing and inspiring action.
Project Management for Marketers
This training provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks.
AI Agents: A Marketer's Introduction to Intelligent Agents
This introductory course offers a foundational understanding of AI agents and their potential impact on marketing, focusing on core concepts and practical examples.
Marketing Week is Back: May 4-8, 2026
Marketing Week 2026 is your ticket to a series of future-focused events designed to keep you inspired and ahead of the curve. Explore thought leadership perspectives, guest speaker insights, and practical training sessions that will help you stay prepared as the marketing profession continues to evolve.
Attend virtually or in person in Montreal, Vancouver, or Toronto.
Select events are free or offered at preferred pricing for CMA members.
LEARN MOREJoin the Individual Affiliate program
Are you a marketer in transition, a Chartered Marketer (CM) in transition, have completed the DMSC program through a partner organization, or are a newcomer to Canada? You may be eligible to access select individual CMA benefits.
Individual affiliates receive over $3000 in value from preferred event and learning pricing, including:
- CMA member-pricing on all events and learning offerings, including free access to select experiences
- Exclusive access to our guides and thought leadership
- Networking opportunities with industry professionals
CMA NXT for aspiring and early career marketers
Bridging the gap between classroom and career with access to content, events, networking, resources and guidance to support your career journey. Create your free account to access today.
CMA NXT Fund is closing soon for the 2025/2026 Academic Year. Created to support student marketing initiatives at Canadian post-secondary institutions for early career success.
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Strengthening the impact of marketing on business success
The CMA is the voice of marketing in Canada and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.
