8/26/2026 5:00:00 PM
1:00PM - 3:30PM ET Online Training

AI Team Leadership, Risk and Applied Literacy for Marketing Managers

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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AI has collapsed the timeline of execution. Where a task once took days, it ships the next morning. Where output was once manageable, teams are producing more than most managers can meaningfully review, govern, or guide. The challenge is no longer getting teams to use AI; it is leading them through it with clarity, standards, and accountability.

This workshop is designed specifically for marketing managers and team leads. It gives leaders the AI literacy, risk awareness, and governance tools they need to set clear expectations, reduce risk, and build consistent AI practices across their department. The focus is not on technical skills or building models, but on the leadership and decision-making work that only a manager can do: deciding which tools are approved, defining quality standards for AI-assisted output, establishing who is accountable, and creating a clear path when things go wrong. No coding background is required.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Introduction to storytelling frameworks: The Hero's Journey and StoryBrand
  • Exploring AI's role in modern marketing strategies
  • Integrating AI tools to enhance storytelling
  • Interactive workshop: Crafting your own AI-enhanced marketing narrative

  • How to explain core and advanced AI literacy concepts in plain language to their teams, including types of AI their staff use, strengths and limitations, and where human judgment is critical
  • How to identify the most relevant AI risks for marketing and communications teams, such as data leakage, bias, off-brand content, hallucinations, over-reliance, and contextual marketing data analysis, and hold better conversations about them
  • How to design practical team-level guardrails that answer four questions: which tools are approved, for which tasks, under what review standards, and with what escalation paths when something goes wrong
  • How to create or refine a one-page AI usage guideline for their department that drives consistency in workflows, quality expectations, and documentation
  • How to define a small set of metrics and feedback loops, such as error incidents, rework rates, time saved, and team confidence, to monitor AI usage and adjust governance over time

  • A clear, practical framework for governing AI use on your team without banning tools or adding bureaucracy
  • Confidence to lead conversations about AI risk, quality standards, and accountability with your staff
  • A draft one-page AI usage guideline and an implementation checklist you can put to work immediately

  • Marketing managers and team leads overseeing staff who use AI tools
  • Communications managers and brand leads
  • Agency account directors and creative services managers
  • Mid to senior-level managers in marketing and related functions

Yvette A. Elliott
Founder & President, Elliott Marketing Digital (EMDigital.ca)

A strategic digital marketing and AI advisor who helps marketing and communications professionals move from ad hoc AI experimentation to more structured, efficient, and intentional ways of working. With deep expertise in AI strategy, responsible AI adoption, and digital readiness, Yvette works with marketing teams, managers, and senior leaders across Canada to close the gap between how AI is being used and how it could be used with less rework, stronger brand voice, and clearer accountability.

As the founder of Elliott Marketing Digital, Yvette has led AI readiness assessments, AEO audits, and digital strategy engagements for clients ranging from mission-driven organizations to fast-scaling SMBs and enterprise teams. Prior to founding Elliott Marketing Digital, she served as Chief Operating Officer at ClickInsight, one of Canada’s leading digital analytics and optimization consultancy, where she helped grow the organization's operational and client advisory capabilities. Her work as a facilitator and coach is grounded in a single principle: clarity

is the product. She translates fast-moving AI developments into plain-language frameworks that help marketers, managers, and executives think through AI decisions more clearly without needing to become technologists. Her proprietary C.A.T. Framework for responsible AI adoption has given marketing and communications leaders a clearer lens for navigating AI decisions, so they can move forward with confidence rather than react with uncertainty. When she is not working with marketing teams and leadership groups, Yvette is tracking what is actually changing in AI, search, and the broader digital world — and building practical tools that help Canadian marketers stay ahead rather than scramble to catch up.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Yvette A. Elliott

Founder & President

Elliott Marketing Digital

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