9/10/2026 2:00:00 PM
10:00AM - 12:30PM ET Online Training

The Strategic Storyteller: Turning Information into Transformative Insight with AI

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 1.25 CPD
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Marketing teams today are not short on data. They are short on transformative insight.

This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill. Participants will learn how to distinguish between AI-generated and AI-assisted marketing copy, when each approach is appropriate, and how to maintain originality, trust, and accountability in increasingly automated communication environments.

Using a structured framework that connects information to insight and insight to transformation, the session introduces practical methods for strengthening marketing narratives while navigating evolving expectations around copyright, privacy, transparency, and responsible AI use.

Participants leave with tools to work more confidently with AI while strengthening their role as interpreters of evidence, builders of insight, and trusted communicators inside their organizations.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

By the end of this session, participants will be able to:

  • Develop a practical guide to AI excellence in marketing copy creation. Apply structured approaches to using AI across ideation, drafting, refinement, and narrative testing.
  • Distinguish between AI-generated and AI-assisted marketing content. Understand how authorship, originality, accountability, and risk differ between these approaches, and when each is appropriate.
  • Identify where human creativity should remain central to marketing communication. Recognize how brand voice, persuasion strategy, audience trust, and cultural sensitivity depend on strong human leadership.
  • Translate information into transformative insight. Use storytelling frameworks that connect signals to implications, recommendations, and action.
  • Recognize key copyright, privacy, and transparency considerations shaping AI-enabled marketing practice. Understand emerging expectations affecting how organizations responsibly use AI in communications workflows.
  • Strengthen human–AI collaboration as a strategic capability. Learn how evolving tools are reshaping marketing practice while reinforcing the continuing importance of ethical oversight and creative judgment.

This session is designed for professionals working across marketing, communications, insights, and strategy functions, including:

  • Marketing and brand leaders
  • Communications and content professionals
  • Insights and research practitioners
  • Customer experience and digital engagement teams
  • Data storytellers and analytics professionals
  • Association and nonprofit communicators
  • Professionals seeking practical AI literacy for marketing work

    It is especially valuable for those responsible for translating information into decisions, not just reports.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM
Chief Executive Officer & Founder, Generation1.ca

Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM is Founder and CEO of Generation1.ca, a North American social enterprise and professional community association dedicated to advancing immigrant inclusion and career advancement through data excellence, future thinking and culturally informed workforce innovation. Over the past decade, she has built a cross-border ecosystem connecting newcomers to careers, employers, opportunities, and technologies through career fairs, case competitions, AI literacy programming, social and professional connections, and the Future Ready Innovators Credential.

Arundati is internationally recognized as one of the Top 75 Global Data & Insights Leaders and was inducted into Esomar’s Insight250 Hall of Fame, and won the Best Paper of the Year Esomar award from over several hundreds of leaders around the world, for her work “Voicing the New Global Immigrant Realities: Empowered Insights for an Underserved Market,” is the author of three books with more forthcoming including her work What is the Point of Canada? A No Holds Barred Guide to Immigrant Success in the Americas, that was first read from at a Canada Council for the Arts and Writers Union of Canada supported book reading. She teaches data, analytics, technology, and business courses at Humber Polytechnic to several hundreds of students, and regularly presents at and is well-published at leading global forums including AAPOR, WAPOR, ESOMAR, QRCA, the Insights Association, CDAO, and IAPP.

Her current work explores how census microdata, synthetic populations, and AI governance frameworks can improve representation and decision-making across societies. She is especially known for advancing the idea that global post-digital immigrant talent is a strategic growth engine, not a social afterthought.

Through Generation1.ca’s research powered partnerships across institutions, brands and diverse future-focussed organizations, and open-access public programming for immigrants, including multicultural festivals, airport activations, and industry studies that power better professional supports for her member communities, she helps organizations translate insight into opportunity and inclusion into infrastructure for the future of work.  A veteran association and board leader, she serves on many boards including the credential governing board of the IAPP, is the Vice Chair of Algonquin College’s Marketing Research and Analysis Program Advisory Committee and was recently elected to the 2026-27 American Association for Public Opinion Research (AAPOR) Executive Council.

Areas of Expertise

  • Brand Strategy, Positioning, and Activation
  • Data Storytelling and Insight-Driven Marketing
  • AI Literacy for Marketing and Responsible Human–AI Collaboration
  • Marketing Ethics, Privacy, and Legal Compliance
  • Marketing Research and Insights for Policymakers
  • AI Governance in Storytelling
  • Marketing for Non-Profits
  • Executive Leadership Marketing Strategies
  • Brand Building
  • Board Governance and Executive Leadership Insights
  • Credentials, Certifications, Future of Skills
  • Storytelling
  • Inclusion and Equity
  • And lots more

Sample Media & Accolades
Video

Recommendations from Members and LinkedIn

speaker

Arundati Dandapani

Chief Executive Officer & Founder

Generation1.ca

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