10/14/2026 5:00:00 PM
1:00PM - 3:30PM ET CMA Training Online Training

Sustainability, AI, and the Balance Between Doing Good and Telling the Truth

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

CPD CREDITS
Earn 1.25 CPD
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Think Sustainability is just a buzzword? Think again. "Marketing Your Business' Sustainability Strategies Without Greenwashing" is for marketers and leaders who want to make a real difference. Hop into the world of Sustainability with an expert, learn how to talk about your brand’s climate or social impact honestly, and pick up tools to make change happen. Walk away inspired, informed, and ready to make your marketing and your business better for people and the planet in 2026.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • What Sustainability really means for businesses today.
  • How to talk about Sustainability without overpromising (or underdelivering).
  • Simple ways to find Sustainability wins that work for your brand.
  • How to share your efforts in ways that people actually care about.
  • Tips to measure and communicate your impact with confidence.
  • What other brands are doing to combine Sustainability with success.
  • Practical tools to bring Sustainability into your marketing plan now.

  • Real-world ideas you can use right away.
  • Strategies for sharing your brand’s Sustainability story… without fluff.
  • A clearer understanding of how your brand stacks up on Sustainability versus your peers.
  • Inspiration to bring more meaning into your work.
  • Simple tools to make Sustainability part of your everyday marketing.
  • Confidence to lead conversations or certifications around Sustainability in your business.

  • Business Leaders Feeling Pressure: Getting asked for your Sustainability or carbon emissions or certifications? We’ll shed some light on your next move. 
  • Marketers Who Care: If you want to make a difference through your work, this is for you.
  • Leaders Who Want Impact: Learn how to guide your team toward real Sustainability action.
  • Storytellers Looking for Meaning: Add purpose and authenticity to your brand’s narrative.
  • Anyone Wanting to Do Better: If you’re curious about Sustainability and marketing, come along!
speaker

Lindsay Hampson

Sustainability Advisor and Founder

This Rock

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