10/20/2026 5:00:00 PM
1:00PM - 3:30PM ET Online Training

Building Your Agentic Marketing System: No Code Required

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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Marketing work rarely happens in a straight line. A campaign moves between requesters, strategists, creators, reviewers, approvers, agencies, and channel owners—often losing context at every handoff. Information sits across briefs, emails, meetings, spreadsheets, and project-management tools, creating delays, duplicated work, and preventable rework. Becoming an Agentic Marketer starts with seeing this work as a system.

In this hands-on session, participants will map a real marketing workflow before selecting an AI tool or attempting to automate it. Using Whimsical, Miro, FigJam, or another whiteboarding tool, they will visualize how information enters the workflow, where decisions are made, who reviews and approves the work, what causes delays, and where critical context is lost. They will then redesign the workflow as an agentic marketing system—determining where an agent could gather context, enrich information, identify missing inputs, prepare work for the next person, route decisions, and preserve knowledge across handoffs while marketers retain responsibility for strategy, judgment, and approval. No coding or prior agent-building experience is required.

Group rates: CMA offers special rates for groups. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • Marketing leaders and marketing operations professionals
  • Campaign, demand generation, and lifecycle marketers
  • Brand, content, and communications professionals
  • Agency and cross-functional marketing team leads
  • Marketers responsible for improving processes, collaboration, or AI adoption

  • How to think like an Agentic Marketer by viewing marketing work as an interconnected system rather than a collection of isolated tasks.
  • How to map a marketing workflow, including its inputs, participants, decisions, reviewers, approvers, blockers, handoffs, and outputs.
  • How to identify where information is lost, duplicated, delayed, or insufficient as work moves between people and platforms.
  • How to determine where an agent could retrieve context, enrich data, prepare deliverables, route work, or support decisions.
  • How to establish human review, approval, escalation, and accountability within an agentic workflow.

  • A reusable systems-design framework for evaluating marketing workflows.
  • A visual map of one real workflow from your organization.
  • A redesigned agentic workflow showing how people, data, systems, and AI could work together.
  • Greater clarity about what should be handled by an agent, automated through fixed rules, or retained as a human responsibility.
  • A tool-neutral blueprint that can guide future implementation without locking your team into a particular platform.

Nia Joseph is a growth and marketing executive with experience across Microsoft, startups, product, and global enterprise. She helps organizations turn customer insight, emerging technology, and strong ideas into growth strategies, go-to-market systems, and products that scale. As a LinkedIn Learning instructor, she has taught thousands of professionals across industry and university programs. Through NiaJoseph.ai, Nia advises founders, marketers, and product teams on growth, go-to-market, AI strategy, and building what’s next.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

Interested in this session but can’t attend live? No problem. All registered participants receive the full recording, slide deck, and any supporting resources—such as toolkits or frameworks—so you can engage with the material at your convenience, even if you’re unable to join us in real time.

speaker

Nia Joseph

Growth Strategist | AI Product Manager | Founder

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