11/18/2026 3:00:00 PM
10:00AM - 12:30PM ET Online Training

Project Management for Marketers

Members: $140

Non-Members: $295

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

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As marketing becomes increasingly complex, cross-functional, and fast-paced, marketers are faced with the challenge of delivering value to both stakeholders and customers. While advancing their careers, marketers are also tasked with more significant projects, facing multifaceted obstacles with varied scope and budget. Marketing managers are juggling many balls–not just time, cost and quality, but people, resources and technology. The need for personal productivity and project process has never been higher. 

This training is designed with marketers in mind, provides individuals and teams with a base level of project organization skills, best practices, and program management methods to expertly implement marketing projects and tasks. 

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

  • How to effectively initiate and plan a marketing project 
  • How to build a team and foster collaboration and performance 
  • The approach, tools and techniques for breaking down a project into its logical steps, and scheduling it 

  • Improved overall know-how for marketing project management 
  • Techniques to help you become a more effective marketing project manager 
  • A project management approach for real-world usage as an emergent marketing project management leader and/or team player in your own organization 

  • Marketing managers and brand managers
  • Agency account management professionals
  • Brand communications specialists
  • Entry to Mid-level managers

*If you have previously attended the Project Management for Marketers seminar please do not register for this session as the content is very similar.

Richard Toker
President at Branderos

Richard Toker is a fixture in the Canadian marketing scene with extensive experience in both agency and client-side roles, including as a Director of Marketing at Rogers. As a solution-focused facilitator, trainer, and consultant, he has spent many years helping clients navigate challenging changes and develop their management skills. Richard also contributed to the development of the Chartered Marketer designation and serves as an ongoing instructor in the program.

As a boutique agency founder at Branderos, he brings insight in consumer and B2B marketing from experience on brands such as Sheridan Continuing and Professional Studies, Ontario Charitable Gaming Association, Muskoka Steamships & Discovery Centre, the Canadian Marketing Association, Recipe Unlimited (Harvey’s & Swiss Chalet), and – previously – American Express, CAA, CBC, HP, IBM, HSBC, Little Caesars, Pitney Bowes, Fuji, Goodyear, Lexus, Bell, Rogers, Telus, Ontario Lottery, Scotiabank, and SIR Corp (Jack Astor’s, Scaddabush).

Prior to starting his own business in 2009, Richard was Director, Direct & Digital Marketing at Rogers Communications. And prior to that, Richard spent almost 20 years in the advertising business at Ogilvy & Mather, McCann Erickson, Cossette, Draft, and Bimm.

 

speaker

Richard Toker, CM

President

Branderos Inc.

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