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Thank you for expressing your interest in the CMA's new CM Scholarship for marketers in transition. Earning the Chartered Marketer designation provides a powerful differentiator as you search for your next role, and ensures you have breadth of knowledge and skills to thrive.
We are in the initial stages of collecting expressions of interest from marketers from across Canada. The team will be back in touch with you later this month with the full registration form and next steps.
CM Townhall - Building your Brand's Story
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
Join fellow Chartered Marketers and CM Learners for an interactive conversation designed exclusively for the CM community. To register, please enter your provided access code.
This session focuses on brand storytelling and brand foundations—how to define, articulate, and activate a clear brand story to build trust and drive more effective marketing.
You’ll learn what a brand really is, how to build a strong foundation (purpose, audience, positioning, benefits), and how to translate that foundation into a clear, consistent messaging framework you can use across channels and teams.
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