Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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Strategic Marketing Development & Growth Alignment

21 July, 2026, 1 PM-3:30 PM

In today’s complex marketing environment, organizations are expected to balance long-term brand development with measurable business growth.

In today’s complex marketing environment, organizations are expected to balance long-term brand development with measurable business growth. However, many marketing teams operate with fragmented initiatives rather than a clearly defined strategy that aligns marketing activities with broader organizational objectives.

This session focuses on how marketers can develop structured marketing strategies that connect brand positioning, customer insight, and growth priorities into a cohesive framework. Participants will explore how to translate business objectives into marketing direction, define strategic priorities, and align cross-functional teams around a shared vision for growth.

Through practical frameworks, case studies, and guided exercises, participants will learn how to design marketing strategies that not only guide execution across channels but also contribute meaningfully to long-term business outcomes.

The session emphasizes strategic clarity, disciplined prioritization, and the ability to connect marketing initiatives to sustainable organizational growth.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.