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Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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The Hidden Drivers of Consumer Choice: Applying Behavioural Science to Modern Marketing

22 July, 2026, 10 AM-12:30 PM

Marketing strategies are often built on an assumption that consumers make rational, considered decisions. In reality, decades of behavioural research show that most choices are shaped by cognitive shortcuts, emotional responses, and subtle contextual influences.

This session is designed for marketing leaders who want to close that gap.

Drawing on established behavioural science and proven marketing frameworks, this course introduces a practical approach to understanding the hidden drivers of consumer choice. Participants will move beyond traditional segmentation and explore how real decision-making processes influence brand perception, purchase behaviour, and customer loyalty.

The session emphasizes the application of structured frameworks to create more effective targeting, messaging, and customer experience strategies. The focus is not on theory alone, but on how to apply these insights in real marketing environments across retail, financial services, and consumer packaged goods.

By the end of the session, participants will have a clearer understanding of why customers behave the way they do and how to design marketing strategies that align with those behaviours to improve performance.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.