Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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The Marketing Department of One: Strategy, Execution & AI for Solo Marketers

28 July, 2026, 10 AM-12:30 PM

This program is designed for solo marketers and very small marketing teams (1–3 people) responsible for planning, executing, and delivering results without the structure of a larger department.

Marketing today isn’t just a function; it’s a full-time responsibility. And for many professionals, it’s a team of one.

This program is designed for one-person marketing teams and very small marketing teams responsible for planning, executing, and delivering results without the structure of a larger department. Learn how to prioritize, plan, and execute your marketing more effectively, using practical frameworks, smarter workflows, and AI to get more done with less.

Across Canada, thousands of professionals are running a marketing department of one or working within a very small marketing team—expected to plan, create, execute, and deliver results without the structure, resources, or support of a traditional marketing department. They are the Swiss Army Knife marketers of their organizations: expected to think strategically, execute tactically, and keep everything moving, often with limited time, budget, and support.

If you’ve ever felt like you’re the entire marketing department, you’re not alone.

This two-part virtual program is designed specifically for that reality. Blending essential marketing fundamentals with practical tools, templates, and real-world workflows, this seminar focuses on what solo marketers actually need to get the job done. Participants will work through how to prioritize, plan, create, and execute marketing activities more effectively without overcomplicating the process. Just as importantly, they will learn how to communicate, influence, and collaborate with others across the organization to get work approved, supported, and executed. AI is integrated throughout as a practical support tool to help speed up thinking, improve output, and make day-to-day work more efficient.

Delivered over two sessions, the program gives participants the opportunity to apply what they’ve learned between sessions and come back with sharper questions, stronger thinking, and more relevant work.

Through guided exercises and hands-on examples, participants will leave with a clearer way to run marketing as a function—not just react to it as a series of tasks.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.