Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

Make it a team event and save.

When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.

B2B Marketing Fundamentals

30 July, 2026, 10 AM-12:30 PM

Business-to-business (B2B) marketing brings unique challenges: longer decision cycles, multiple stakeholders, higher expectations for demonstrating value, and a greater need for alignment between marketing and sales.

Strengthen your understanding of how B2B marketing works by learning the essential skills needed to reach the right business customers, articulate clear value, and support decision-making across longer, more complex buying cycles. This fundamentals-focused session gives marketers practical tools to define target audiences, map the buyer journey, select the right B2B marketing channels, introduce demand generation principles, and measure performance using meaningful metrics and ROI indicators.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.