Live Seminar Trainings
Developed by marketers for marketers
Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.
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Marketing Planning Primer
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization.
Crafting a successful marketing plan is both an art and a science.Because the planning process is critical to the success of any marketing organization, the marketing plan is the most important document for guiding the team and allocating resources to achieve the business goals of the organization. Building the marketing plan involves knowledge of plan components, management skills, and collaboration abilities. Marketers must learn how to effectively craft, communicate, and execute the plan to reach desired outcomes.
What’s the MOST important part of the plan? Exactly! It’s MOST: Marketing Objectives, Strategies and Tactics. What strategic marketers do best is develop and then execute against relevant, timely and impactful objectives.
This online training is ideal if you want to learn how to take a holistic view of strategy. Perfect for emerging marketing managers — those who are progressing in their careers to a position which requires more strategic thinking and team leadership.
You will learn and practice the MOST essential parts of a successful marketing plan. We will look at current examples and you’ll get to practice the approach. And we’ll look at how better AI prompting can lead to better planning outputs.
Customize your training
The CMA will design, develop, and deliver classes and program for the unique training needs of your business. Learn more.
Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.
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