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Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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The Strategic Storyteller: Turning Information into Transformative Insight with AI

10 September, 2026, 10 AM-12:30 PM

This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill.

Marketing teams today are not short on data. They are short on transformative insight.

This session explores how marketers can move beyond reporting toward decision-ready intelligence by combining AI literacy with strong human judgment and narrative skill. Participants will learn how to distinguish between AI-generated and AI-assisted marketing copy, when each approach is appropriate, and how to maintain originality, trust, and accountability in increasingly automated communication environments.

Using a structured framework that connects information to insight and insight to transformation, the session introduces practical methods for strengthening marketing narratives while navigating evolving expectations around copyright, privacy, transparency, and responsible AI use.

Participants leave with tools to work more confidently with AI while strengthening their role as interpreters of evidence, builders of insight, and trusted communicators inside their organizations.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

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Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.

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