Live Seminar Trainings

Developed by marketers for marketers

Join us to learn from marketing experts. These proven trainers are leaders in their field and on the latest in marketing. Our online trainings includes timely industry case studies and examples, combined with industry best practices, and features a number of engagement opportunities designed to illustrate concepts and provide practical ways to engage and apply your new knowledge.

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When five colleagues in your company register for the same CMA training, your sixth colleague can register for free.

Building Presentations that Persuade: Harnessing the Power of Storytelling

17 November, 2026, 1 PM-3:30 PM

Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote.

Almost everyday we present our ideas, opinions, analysis and/or plans to our colleagues and clients. Whether in formal meetings, over a zoom call or running from one meeting room to the next with a colleague, in almost every case, we are trying to persuade them to follow our advice, approve our plan, accept our analysis or embrace our new idea.

Building a great presentation has nothing to do with knowing your way around Powerpoint or Google Slides or Keynote. Creating a great presentation is all about preparing and building your story to deliver on your objective. Before worrying about what graphs to use, charts to include and data to lean on, you need to determine the structure of your argument and how best to tell your story and make your case. This webinar will help you do just that.

Group rates: CMA offers special rates for groups of 6 or more. Please reach out to learning@thecma.ca to take advantage of group rates. Note: for group rates to apply, all registrations must be completed at the same time.