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Author
Andrea Longman
Director, Account Management, Environics Analytics
Pre-employment testing: a win-win
Understand its benefits
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Articles Authored by me
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Articles Authored by me as Council member
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
Media
Integrating brand and performance for sustainable growth
Apr 08
Media
Media trends to watch for in 2025
Jan 07
Key Topics
Navigating the complexities of ROI in a dynamic media landscape
Apr 29
Media
Media trends to watch for in 2024
Mar 01
Media
Social commerce: The ultimate evolution of digital’s “shop now”
Jul 21
Media
What economic uncertainty may mean for the media and advertising industry in 2023
Jan 13
Media
How brands can drive better performance
Sep 20
Media
Building authentic connections with multicultural Canadians and newcomers
Sep 12
Media
Exploring the right to disconnect: A media agency perspective
Jun 14
Media
Optimizing media mix in Canada
Mar 30
Media
Purpose-led marketing and media investments
Mar 15
Media
Media measurement in Canada: Expectations and guiding principles
Mar 04
Media
Canada’s media agency selection process defined
May 05
Media
Martech
Marketing changes in 2021 require a big picture view
Mar 31
Media
Media Has a Systemic Talent Issue Pt. 1
Nov 21
Media
Cross Media Measurement: A unicorn in the making?
Aug 25
What the future holds for media: Insights from the CMA Media Council
May 07
Media
How is media impacted by COVID-19? Insights from the CMA Media Council
Mar 26
Talent
Media
Media Has a Systemic Talent Issue Pt. 2
Nov 16
Insights
Understanding Canada’s changing media habits: Essential insights for marketers
Jan 30
Insights
Advice for marketers for 2025 from the CMA Insights Council
Jan 15
Insights
The rise of the privacy-first consumer: Building trust with zero-party data
Jun 10
Insights
Navigating the flux: Canada’s changing demographic landscape
Apr 26
Insights
Advice for marketers from the CMA Insights Council
Feb 29
Insights
Six tips for achieving your 2024 goals with consumer insights
Feb 20
Insights
Unpacking consumer trends for future-ready marketing
Dec 08
Insights
Inflation trends this holiday season
Oct 27
Insights
Unveiling the human side of business
Aug 09
Insights
Using customer data responsibly
Feb 01
Insights
Diversity and multiculturalism in insights and analytics
Mar 24
Customer Experience
Utilizing artificial intelligence for customer journeys
Dec 28
Insights
Integrating analytics and research
Jul 28
Insights
How to build your analytics dream team
Jul 14
Martech
Insights
Leveraging AI for Marketing Insights
Feb 17
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Martech
Automation: Making consumer research possible in hours, not weeks
Mar 11
Insights
Brand
Weekend Reading List: CMA Insights Council Content Round-Up
Feb 20
Insights
Customer Experience
Martech
Insights and Analytics Trends for 2020
Jan 08
Brand
Insights
Customer Experience
Martech
Enhance Customer Experience with the Internet of Things
Aug 21
Insights
Data & Analytics Round-Up from CMA’s Insights Council #11
May 01
Insights
Data & Analytics Round-Up from CMA’s Insights Council #10
Jan 31
Martech
Insights
Brand
2019 Hot Topics in Data & Insights: What Marketers Need to Know
Jan 15
Data & Analytics Round-Up from CMA’s Insights Council #9
Dec 05
Insights
Customer Experience
Martech
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Nov 22
Insights
Martech
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Mar 13
Insights
Martech
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5
Dec 14
Insights
Analytics Priorities for 2018: Informing Decisions, Achieving Results
Dec 13
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3
Apr 07
Customer Experience
Insights
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2
Mar 02
Insights
Customer Experience
Martech
Data Philanthropy: using analytics skills to make a difference in our communities
Feb 01
Insights
Martech
Curated Content from CMA’s Customer Insights & Analytics Council
Jun 27
Insights
Customer Experience
Martech
Marketing analytics: Making $ense of it all
Jul 07
Customer Experience
Media
Insights
CMA Analytics Council 'food for thought'
Jun 10
Insights
Understanding Canada’s changing media habits: Essential insights for marketers
Jan 30
Insights
Advice for marketers for 2025 from the CMA Insights Council
Jan 15
Insights
The rise of the privacy-first consumer: Building trust with zero-party data
Jun 10
Insights
Navigating the flux: Canada’s changing demographic landscape
Apr 26
Insights
Advice for marketers from the CMA Insights Council
Feb 29
Insights
Six tips for achieving your 2024 goals with consumer insights
Feb 20
Insights
Unpacking consumer trends for future-ready marketing
Dec 08
Insights
Inflation trends this holiday season
Oct 27
Insights
Unveiling the human side of business
Aug 09
Insights
Using customer data responsibly
Feb 01
Insights
Diversity and multiculturalism in insights and analytics
Mar 24
Customer Experience
Utilizing artificial intelligence for customer journeys
Dec 28
Insights
Integrating analytics and research
Jul 28
Insights
How to build your analytics dream team
Jul 14
Martech
Insights
Leveraging AI for Marketing Insights
Feb 17
Martech
Insights
Navigating human insights during a pandemic: Perspectives from CPG and research
Jan 06
Martech
Automation: Making consumer research possible in hours, not weeks
Mar 11
Insights
Brand
Weekend Reading List: CMA Insights Council Content Round-Up
Feb 20
Insights
Customer Experience
Martech
Insights and Analytics Trends for 2020
Jan 08
Brand
Insights
Customer Experience
Martech
Enhance Customer Experience with the Internet of Things
Aug 21
Insights
Data & Analytics Round-Up from CMA’s Insights Council #11
May 01
Insights
Data & Analytics Round-Up from CMA’s Insights Council #10
Jan 31
Martech
Insights
Brand
2019 Hot Topics in Data & Insights: What Marketers Need to Know
Jan 15
Data & Analytics Round-Up from CMA’s Insights Council #9
Dec 05
Insights
Customer Experience
Martech
Best Practices in Marketing: Collecting, Using and Protecting Personal Data
Nov 22
Insights
Martech
Creating Insight from Data that is Actionable – Are Machine Learning and AI the Answer?
Mar 13
Insights
Martech
Data & Analytics Bi-Monthly Round-Up from CMA’s Analytics Council #5
Dec 14
Insights
Analytics Priorities for 2018: Informing Decisions, Achieving Results
Dec 13
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #3
Apr 07
Customer Experience
Insights
Data & Analytics Monthly Round-Up from CMA’s Analytics Council #2
Mar 02
Insights
Customer Experience
Martech
Data Philanthropy: using analytics skills to make a difference in our communities
Feb 01
Insights
Martech
Curated Content from CMA’s Customer Insights & Analytics Council
Jun 27
Insights
Customer Experience
Martech
Marketing analytics: Making $ense of it all
Jul 07
Customer Experience
Media
Insights
CMA Analytics Council 'food for thought'
Jun 10
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