Programming the Future of Digital Marketing

• How AI powers the backend logic of digital marketing campaigns
• Key concepts in machine learning, automation, and decision trees
• How to use AI to optimize targeting, bidding, and content delivery
• The basics of predictive analytics and customer modelling
• How AI tools interpret data to drive campaign changes
• Programming logic behind marketing automation platforms
• Real-time campaign optimization using AI-generated insights
• The anatomy of a self-learning marketing funnel
• Case examples of brands using AI to drive results

• A clear understanding of how AI programs modern digital campaign workflows
• Confidence selecting and using AI-powered tools for campaign planning and optimization
• Improved strategic thinking driven by real-time data and machine learning inputs
• The ability to translate AI-generated data into human-led marketing decisions
• Cross-functional fluency to collaborate with automation specialists, developers, and analysts
• Greater efficiency through AI-driven personalization and audience targeting
• A competitive edge in managing high-impact, AI-augmented digital media strategies
• A future-ready perspective on marketing’s evolving tool stack and talent needs

• Marketing professionals ready to level up with AI-driven campaign design
• Media buyers, performance marketers, and digital strategists
• Marketing operations and automation specialists
• Team leads preparing for an AI-centric future

Rida Dar is a Digital Marketing Strategist, educator, and AI advocate with over a decade of experience leading performance-driven campaigns. Her expertise spans influencer marketing, programmatic ad planning, and digital strategy, with a focus on how AI is reshaping the marketer’s toolkit.

Known for delivering practical, high-impact training, Rida has worked with startups, global brands, and post-secondary institutions to help professionals build smarter, faster campaigns. She bridges the gap between creative storytelling and technical execution empowering marketers to treat AI not just as a tool, but as a strategic mindset.

Cancellation or transfer of registration must be received by e-mail to learning@thecma.ca no later than ten (10) business days prior to the date of the training to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the training date. If you registered for a training but are unable to attend, substitutions* are welcome any time prior to the original registration training date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague