Advance your career with Canada’s only marketing designation—100% funded.

Apply Now | Fully Funded CM Program | Pre-Approved Programs | CM Holder Benefits | Executive Path Advanced Standing

The CMA is thrilled to offer an exclusive opportunity for senior marketing leaders to elevate their careers through the Digital Marketing Skills Canada (DMSC) program. With 100% funding available, this is your chance to earn the prestigious Chartered Marketer Designation in just 7 weeks—at no cost.

The Chartered Marketer program empowers marketing professionals to refine their strategic thinking, optimize data-driven decision-making, and lead high-impact campaigns that drive organizational growth. Plus, with the program being online and at your own pace, you can seamlessly balance learning with your busy professional schedule.

As part of the program, you’ll also receive career coaching, a complimentary 1-year CMA membership, and exclusive access to the CMA community to expand your professional network.

Please note that due to high demand, there are a limited number of fully funded seats available.

Priority will be given to applicants from the following sectors, but we encourage you to apply if you believe your work relates to these industries.

Eligible Sectors (click to see full list of included industries): 

  • Automotive – Vehicle manufacturing, parts, and technology.
  • Aerospace – Aircraft, spacecraft, and defense-related production.
  • Medical – Medical devices, equipment, and biotechnology.
  • Machinery – Industrial equipment, robotics, and automation.
  • Chemicals – Pharmaceuticals, industrial chemicals, and materials.
  • Consumer Goods – Electronics, appliances, and durable goods manufacturing.

  • Primary Agriculture – Farming, livestock, and crop production.
  • Food Processing – Manufacturing and packaging of food products.
  • Retail & Wholesale – Distribution of food and agricultural products.
  • Foodservice Providers – Restaurants, catering, and food supply chains.

Not sure if you qualify? We encourage you to still apply - many roles connect to these sectors more than you might think!

A limited number of applicants from other sectors will also be accepted. If selected, you will receive full funding to earn your Chartered Marketer (CM) designation.

View Application Details*

*You will be required to create a free MyCMA account to access the application details.

Curriculum and requirements

Eligible participants will have 7-weeks to finish the program. The program is asynchronous online with rolling intake so you can start the program at any time. To complete the program, participants must complete five CM courses: 

         • Tools for Success  
         • Finance and Campaign Execution  
         • Creative Elements of Marketing  
         • One elective: Brand, Media and Insights 
         • Summit  


Learn more about the courses here.

Based on your background in marketing education and work experience, there may be pathways available to accelerate your progress through the CM program. This will be assessed by the admissions team upon receiving your application. 

 

 

Chartered Marketer (CM) is an acCREDitation worth earning

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Recognized by employers

CM is the exclusive designation for Canadian marketing professionals, established by the authoritative voice in marketing in Canada – the CMA.

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Study at your own pace

All CM courses are in a virtual, on-demand format, allowing you to complete the content at your own pace, or in the accelerated 7-week DMSC program.

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Be part of a supportive network

Not only will you learn from real industry pros, you’ll also have many opportunities to network with other marketers across Canada.

 

 

Unleash your inCREDible potential. Become a future-proof marketer

Developed by marketers for marketers, the Chartered Marketer (CM) designation program is designed to cater to your busy life and help propel your marketing career forward. 


By achieving the only marketing designation in Canada, you’ll not only enhance your skills but also gain a powerful differentiator in the competitive job market.

LEARN MORE

 

Testimonials

“The CMA Chartered Marketer program has been instrumental in refining my strategic marketing expertise and leadership skills. With over 20 years in advertising and marketing communications, I’ve always prioritized staying ahead of industry trends, and this program has provided the latest insights into data-driven marketing, strategy, and brand management. Additionally, the ongoing professional development and networking opportunities within the CMA community have allowed me to exchange ideas with other senior marketers, further strengthening my ability to drive impactful marketing strategies.”
– Katherine Palumbo, Senior Client Lead

 

“The CM program has had a huge impact on my career goals. I now feel equipped with the skills and confidence to take on more strategic roles and eventually aim for executive positions. I’m also grateful that, as someone new to Canada, the program has opened up new opportunities and helped me build a professional network that will continue to support my growth for years to come.”
– Gurshan Singh, Marketing Communications Manager

 

“The Chartered Marketer program has profoundly shaped my future career, positioning me as a more knowledgeable and credible marketing professional. The skills and insights I've gained have prepared me to take on more strategic roles within organizations, and the CMA’s recognition has opened doors to greater opportunities. I now have increased confidence in my ability to lead high-impact marketing initiatives and contribute to the success of any organization I join. I truly believe that this program has made me a better marketer, and these new learnings will be reflected in my work as I take on progressively higher roles within the Canadian marketing landscape.”
– Nida Javed, Senior Marketing Writer

 

“My biggest milestone this summer was becoming a Chartered Marketer. The content is so engaging that it makes you want to pause, reflect, and rethink. I was especially glad that there’s an entire section dedicated to finance—because a marketer should impact the company’s financial results. Thank you, Canadian Marketing Association, for this opportunity.”
– Raisa Temnova, CMO

 

“This journey has been incredibly rewarding, allowing me to hone a wide range of marketing skills—from strategic planning, brand management, and market research to creative campaign development, customer journey optimization, and performance analytics. I’m eager to apply these skills to help businesses thrive, combining both strategic and creative thinking to deliver impactful campaigns, foster brand loyalty, and drive long-term growth. Onward and upward!”
– Sidd Naik, Account Manager

 

“The DMSC’s holistic approach has deepened my understanding of Canadian marketing from strategy to regulatory insights, and the Chartered Marketer designation has only amplified my confidence and pride. For anyone looking to elevate their skills and open new doors, this program is a game-changer. Growth is right within reach, and this could be the boost you’re looking for!”
– Alexandra Galvis, Digital Marketing Manager

 

 

 

The DMSC is a skills network led by the CMA, in partnership with Jelly Academy and Growclass

 

Funded by


 

 

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023