10/21/2025 12:30:00 PM
Vancouver @ 8:30AM - 11:00AM ET

The Case for Canada, Vancouver, B.C.

Members: $0

Non-Members: $0

Members and Chartered Marketers* preferred pricing will be automatically applied. *Must be in good standing.

Location: Sutton Place Hotel Vancouver
845 Burrard Street Vancouver British Columbia V6Z 2K6 Canada
CPD CREDITS Earn 1.50 CPD
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Join the Canadian Marketing Association in Vancouver as we highlight and celebrate Canadian innovation and talent that is growing our domestic economy and putting Canada in the spotlight globally. This event brings together marketing professionals, industry leaders, and innovators from the industry in Vancouver for a morning of inspiration, learning, and networking. Gain valuable knowledge from expert speakers on cutting-edge marketing trends, strategies, insights, and opportunities for Canadian brands.

Cancellation or transfer of registration must be received by e-mail to events@thecma.ca no later than ten (10) business days prior to the date of the event to receive a full refund. No refunds will be given for cancellations made less than ten (10) business days prior to the event date. If you registered for a event but are unable to attend, substitutions* are welcome any time prior to the original registration event date at no extra cost.

*Substitutions refer to the transfer of a registration from one individual to a colleague

By attending this event, you grant the Canadian Marketing Association (CMA), and those authorized by the CMA, permission to photograph and/or record you. You also give the CMA a perpetual, irrevocable license to use these images or recordings — along with your name — in any media and for any CMA-related promotional purposes, including advertising, editorial, and digital use.

You understand that you will not receive payment or royalties, and you release the CMA and its partners from any related claims.

If you have concerns, please contact us before the event.

*Substitutions refer to the transfer of a registration from one individual to a colleague

speaker

Cameron McFadyen

Ipsos

speaker

Fil Lourenco

SVP, Digital

dentsu

speaker

Garett Senez

Founder

Quark Baby

speaker

Gordon Cairns

Director, Media Transformation and Operations

Telus

speaker

Jennifer Fields

Senior Director, Business Development

The Trade Desk

speaker

Sasha Bricel

Director of Marketing Services

Nature’s Path

speaker

Tommy Turnbull

Senior Account Executive

Quantcast

Agenda

Tommy Turnbull
Senior Account Executive, Quantcast

Canada’s marketing landscape is evolving fast, and so is the way brands leverage data to engage consumers in a privacy-conscious way.

In this session, hear from media leaders as they explore how local collaboration and innovation are unlocking new levels of efficiency, reach, and measurement. Learn how TELUS is working with dentsu and The Trade Desk to optimize omnichannel campaigns and show how Canadian inventory and data integrations can drive smarter media strategies and stronger business outcomes.


Jennifer Fields (Moderator)
Senior Director, Business Development, The Trade Desk

Jennifer Fields is the Senior Director of Business Development for The Trade Desk in Canada, leading business development and partner management. For over 20 years, Jennifer has held roles focused on business development and sales for national and global media companies, including Yahoo!, Mode Media, Olive Media (Torstar) and Kijiji (eBay).


Gordon Cairns
Director, Media Transformation and Operations, TELUS


Fil Lourenco
SVP, Digital, dentsu

Creativity: Canada’s Greatest Asset in a Changing Global Marketplace


Cameron McFadyen (Moderator)
Ipsos


Sasha Bricel
Director of Marketing Services, Nature's Path


Garett Senez
Founder, Quark Baby

Major Sponsors

  • CIBC-800x450
  • Microsoft-2023