B2B Council
The CMA B2B Council develops and facilitates a strong value proposition for business-to-business members. It does so by engaging the B2B community in thought leadership, education, interactive events, knowledge sharing and networking opportunities.
Council Members
Recent Articles Authored by Council
What makes B2B creative win: The formula behind impactful work
In B2B marketing, creativity isn’t just about clever headlines or slick visuals. It’s about solving real problems with ideas that connect, educate and drive results.
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Breaking into the world of B2B marketing
This blog was developed by members of the CMA’s B2B Council, as part of a subgroup initiative on B2B marketing talent.
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The key(s) to unlocking digital attribution in B2B
Platform attribution plays a vital role in understanding and optimizing digital marketing campaigns.
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Creativity in B2B marketing
Creativity has emerged as a key differentiator for B2B and B2C brands alike, enabling businesses to captivate their audience, forge strong connections, and drive meaningful engagement.
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The long, the short and the reality of B2B marketing: Part 2
This is the second blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays. Read Part 1 here.
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The long, the short and the reality of B2B marketing: Part 1
This is the first blog post in a two-part series from the CMA B2B Council, diving into the topic of short-term conversion and long-term brand plays.
Read More
