Martech Council
The CMA Martech Council provides thought leadership and insights to help marketers understand how to operate in the “new” through the use of technology, and is a leading source of information exploring evolving trends, human implications, business outcomes, and forward thinking leadership.
Council Members
Recent Articles Authored by Council
The modern CMO is the forgotten architect of growth
Marketing is a company's primary growth engine, yet it's consistently treated as a cost to be cut.
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Aligning the C-suite to action: A data-driven approach to growth
In today's rapidly evolving market, sustainable growth requires a fundamental shift in how businesses leverage data, technology and customer engagement.
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The next age of CX: Maintaining customer facing systems
The marketing landscape is shifting fast, and delivering exceptional customer experiences isn’t optional anymore – it’s survival.
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Agentic AI in marketing: From cautious conservatism to bold innovation
The rise of agentic AI, a class of AI systems capable of autonomous decision-making, goal-setting, and sustained action, has sent ripples across industries.
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From performance marketing to experience marketing: Engineering meaningful consumer connections
Why the future of martech is rooted in connection, not just conversion
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Why the customer experience ecosystem matters
For years, marketers have relied on the traditional customer journey – a linear path from awareness to purchase to loyalty. This model no longer reflects reality.
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