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Brand Council

The CMA Brand Council provides thought leadership on key trends and hot topics related to brand strategy for Canadian marketers and agency professionals.

Canadian pricing claims and practices

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Council Members

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Chair

Justin Haberman

Vice President, Client Services, Elemental

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Chair

Mike Leon

Managing Director, Brand Heroes Inc.

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Member

Florencia Wells

Head of Global Business Marketing, TikTok Canada

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Member

Colin Freeman

Senior Director, Partnerships, Business Development & Commercial Affairs, Canadian Olympic Committee

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Member

Claudia Garcia Mayne

VP, Brand & Marketing, UNICEF Canada

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Member

Nicole Murray

Vice President, Marketing, Kruger Products Inc.

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Member

Cameron Stark

Co-founder, Head of Strategy & Growth, Hard Work Club

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Member

David Brown

President, Mindshape

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Member

Elena Herweyer

Founder, President & Chief Executive Artiste, Art Fresh Inc.

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Member

Gena Sherwood

Lead Client Partner - Brand Partnerships, Canada; Community Impact Ambassador, Canada, Pinterest

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Member

Hilary Windrem

Head of Marketing, GreenShield Health, GreenShield

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Member

Jon Crowley

Partner, SVP, Head of Strategy, Fuse Create

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Member

Peter Rodriguez

Professor of Strategic Marketing, Seneca Polytechnic, and CMO & Founder, Brand Igniter Inc.

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Member

V Gaik

Head of Brand, Canada, Snap Inc.

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Member

Lavana Pauk

Strategy Director, Junction59

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Member

Paul Lacap

Associate Vice President, Marketing and Communications, SAIT

Recent Articles Authored by Council

The right voice at the right time

This is Part 2 of a blog series on personal branding from the CMA Brand Council.

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Shared risks. Shared reputation.

This is Part 1 of a blog series on personal branding from the CMA Brand Council.

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A corporate tale as old as time – until marketers changed the ending

Marketing unlocks greater impact when it translates its metrics into business outcomes that CEOs can champion. Download our translation guide to start bridging the gap.

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How community and culture can come to life

This is the final blog in a content series from the CMA Brand Council, exploring community and culture in relation to brand.

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From broadcast to belonging

How community and culture are evolving on social media in 2026 – and how brands can stay ahead

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That’s not what community means

This is Part 1 of a three-part blog series on community and culture from the CMA Brand Council.

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