Promotional Contests

What Marketers Need to Know

Contests in Canada have a loyal following and offer marketers a way to increase brand awareness. They generate buzz and interest, so it’s no wonder that brands across all industries use them to attract and engage audiences.

To leverage contests, marketers must also be aware of and understand the regulations that govern contests in Canada. In addition to provisions in the Canadian Marketing Code of Ethics and Standards, the CMA Guide to Contests is a comprehensive resource to help marketers navigate the complexities of contests. The Guide answers frequently asked questions and provides insightful information about the relevant laws, best practices and strategic considerations to effectively operate contests.